Caught in the middle is the original idea of the Internet and the web, that people could be media instead of just consuming it. For that to continue, enough people have to see their future as publishing independently, and enough people have to read indpenedently of corporate media, neither originating from Silicon Valley or Hollywood, to keep the flame alive.
I still hope that there's a remnant of the idealism of tech. That there was value in the personal-ness of PCs. The net is the same way. We need to make it always-easier for people to own and run their own infrastructure. People think it's hard, but it doesn't have to be!
http://scripting.com/stories/2012/01/21/theDisneyficationOfTech.html